Radiant Adornments

Rachel McCallum is the owner and creative director of Radiant Adornments. This small business sells beaded jewelry and accessories, hand-crafted by Rachel. Through the use of upcycled beads, Radiant Adornments is an expression of Rachel’s passion for sustainability. Her emotional, spiritual and artistic connection to environmentalism is also a core element of Radiant Adornements’ brand ethos. Last but not least, Rachel’s ethnic identity as a woman of Celtic and West Indian heritage plays a strong role in the inspiration and marketing of her beaded creations.